IAMSAX

Hi, I'm Simon Saxtorph — a Danish developer, entrepreneur and builder who loves turning ideas into real products.

I've been developing for several years, but my journey hasn't followed the traditional "learn to code → get a job → work on one product" path. I've always been much more interested in building things, experimenting, and figuring things out along the way. I'm the kind of person who can have an idea in the morning and be building a prototype by the afternoon.

Over the years I've worked on websites, SaaS products, mobile apps, marketplaces, affiliate websites, automation tools and all kinds of smaller experiments — built with React, React Native, TypeScript, Supabase, Vite, Tailwind, APIs, Stripe and various AI and no-code platforms.

A big part of my development journey has been learning by doing. Rather than spending months studying something before touching a project, I usually learn what I need while building the thing itself. That has meant breaking a lot of things, fixing a lot of things, rebuilding things from scratch, and occasionally wondering why something that should have taken 20 minutes somehow took three hours. But that's also how I've learned the most.

More than just development

I'm equally interested in the business side of technology. I don't just want to know how something can be built. I want to know:

• Who would actually use it?
• Why would they care?
• How could it make money?
• How would they discover it?
• What would make someone come back tomorrow?
• Can the idea actually become a business?

That's why I've experimented with everything from marketplaces and SaaS products to affiliate websites and mobile applications. I've built and explored projects such as Lokavo, a tool designed around truck drivers and their everyday needs, Upy, a marketplace for buying and selling companies that I built and later sold, BopyAI, an AI customer-service product that runs as a business today, and several affiliate and niche websites — along with a lot of time spent on SEO, ASO, subscriptions, affiliate marketing, APIs, payment systems, databases, product design and AI-assisted development.

My development style

I'm very much a product-first developer. I care about how something feels to use just as much as whether the code works. I'm particularly interested in modern interfaces, animations, onboarding experiences, mobile UX, SaaS dashboards and products that feel polished rather than simply functional. I like products that make you immediately understand what you're supposed to do.

My process is also heavily influenced by AI. Tools such as Claude and Lovable have completely changed the way I prototype and build. Instead of spending days writing boilerplate, I can spend my time on the actual product — the idea, the UX, the logic and the details. That doesn't mean I let AI do everything. Quite the opposite: one of the most important skills I've developed is being able to understand what the code is doing, spot when something is wrong, and figure out how to fix it.

I build a lot of things

One thing probably describes me better than anything else: I build a lot of things.

Some projects become serious products.
Some become experiments.
Some make money.
Some don't.
Some survive for months.
Some get replaced by a completely different idea two weeks later.

And that's okay. Every project teaches me something. I'm constantly curious about what can be built and, perhaps more importantly, whether someone would actually want it.

Outside of code

I'm based in Denmark, and outside of development I spend a lot of my time thinking about businesses, cars, technology, new ideas and whatever project I'm currently obsessed with. Sometimes that means staying up way too late because "I just need to fix one more thing."

I've always enjoyed figuring things out myself, and that's probably the biggest reason I've ended up where I am today. I'm still learning, still experimenting, and still building. And honestly, I don't think that's ever going to stop.